Who Should be Responsible for Optimizing Content?

Writers often leave optimization to website editors, and editors often feel that it’s the job of the writer. When the two sides collaborate though, excellent content comes as a result – content that both readers and Google will love.

Unfortunately, it’s not always easy to divide the labour properly. Amanda DiSilvestro offers her insights in a recent post on the Success Works blog. She points out the areas that writer should focus on, and the areas a website owner should tackle.

Check it out: Website owner or writer: which should optimize content?

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