Writers often leave optimization to website editors, and editors often feel that it’s the job of the writer. When the two sides collaborate though, excellent content comes as a result – content that both readers and Google will love.
Unfortunately, it’s not always easy to divide the labour properly. Amanda DiSilvestro offers her insights in a recent post on the Success Works blog. She points out the areas that writer should focus on, and the areas a website owner should tackle.
Check it out: Website owner or writer: which should optimize content?