A year or two ago, everyone was going great guns in social media marketing. Social media was the new saviour, and everyone had great expectations. A short way down the line, reality is beginning to set in.
Social media marketing takes time, resources, commitment and a lot of creativity. Jeff Bullas, a consultant, coach, mentor and speaker, tackles the overarching social media problems facing many companies today – and gives some tips on how to make the tool work to our advantage.
Hit the jump to understand The Big Problem with Social Media Marketing