The Websites That Suck Bottom Line

Black line art illustration of a man with his thumbs down.
Black line art illustration of a man with his thumbs down.

So there you have it. Seven mistakes to avoid to ensure your website is among the 19% that get all the customer enquiries and sales, and not the 81% of websites that sit there and do absolutely nothing.

I’m not going to sugar-coat it: Creating a profitable website takes quite a bit of time, energy and money.

But it’s well worth your effort. Because a profitable website offers many benefits, including some or all of the following:

  • Increases customer enquiries
  • Generates qualified sales leads
  • Increases sales revenue
  • Decreases marketing costs
  • Gets more business out of existing customers
  • Improves customer service
  • Increases shareholder value

These days your website is often the first impression customers get of your business. Because a website is self-service it must stand or fall on its own merit. If your website sucks, customers will hit the back button, probably never to return. But if your website creates a strong first impression, you can get a head start on your competition.

If you’re not utilising your website to its full potential now, how long can you continue until your competitors get a real edge over you because they’re using the web more effectively?

This post is the final part of the series Your Website Sucks!

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