So there you have it. Seven mistakes to avoid to ensure your website is among the 19% that get all the customer enquiries and sales, and not the 81% of websites that sit there and do absolutely nothing.
I’m not going to sugar-coat it: Creating a profitable website takes quite a bit of time, energy and money.
But it’s well worth your effort. Because a profitable website offers many benefits, including some or all of the following:
- Increases customer enquiries
- Generates qualified sales leads
- Increases sales revenue
- Decreases marketing costs
- Gets more business out of existing customers
- Improves customer service
- Increases shareholder value
These days your website is often the first impression customers get of your business. Because a website is self-service it must stand or fall on its own merit. If your website sucks, customers will hit the back button, probably never to return. But if your website creates a strong first impression, you can get a head start on your competition.
If you’re not utilising your website to its full potential now, how long can you continue until your competitors get a real edge over you because they’re using the web more effectively?
This post is the final part of the series Your Website Sucks!