This week in The Web Content Roundup:OK
- A Smart Strategy for Letting Your Customers Do the Talking
- How to Optimise a Video for Search
- 3 Web Writing Mistakes to Avoid [Video]
If you want more useful links on on creating effective web content follow @thatcontentguy on Twitter.
We all know how important testimonials are. Well, this article explains how you can go one step further by writing “customer profiles” – a cross between a testimonial and case study. They allow prospects to step into your satisfied customers’ shoes and imagine themselves receiving the same results.
Video can be a great tool for building your brand. But, like all content, you need to ensure your intended audience sees it. Here’s how to optimise your video for higher Google rankings. Sample tip: If your video is short, make a transcription and put it in the YouTube description.
In this video, SEO copywriting maven Heather Lloyd-Martin outlines three major website content writing no-no’s. From putting your company’s “mission statement” on your home page to writing over your prospects’ heads, learn what not to do when creating your content.