Everyone knows that content is important. Unfortunately, it seems that the overwhelming effort is placed on quantity. More blog posts, more videos, more ebooks. It’s gotten to the point where the biggest challenge for marketers is simply producing enough content.
Joe Pulizzi, founder of the Content Marketing Institute, confronted this fallacy in his recent post on the CMI blog. While perhaps a decade ago, more content was better, Pulizzi states that this is no longer the case.
Ultimately, he asks a great litmus test question: “Are you seeing behaviours change” due to your content? If not, you may want to read on: Content Marketing: The Fallacy that More Content is Better