Absolutely not. While branding is important, content marketing is far closer to sales.
In his recent article at Copyblogger, Chris Brogan, CEO and President of Human Business Works, offers his perspective on just what content marketing really is. A key takeaway:
– Content marketing is sales-minded storytelling. It’s not all storytelling, and it’s not all “selly-sell”. The ultimate goal with every post though, is to advance your business.
Find out more: Why Content Marketing is Not Branding