Google’s YouTube channel has some fantastic instructional videos on how to get the most out of your AdWords account.
This one’s on improving the copywriting in your ad. The important points to note are:
- Be specific
- Use keywords in your ad copy – preferably in the headline
- Include a call to action
- Each ad should link to a targeted landing page (most people overlook this vital point)
- A few tweaks to your ads can make them perform much better
Take a look:
On another note, don’t you just love the writing and production of this video? Google’s marketing team really knows what it’s doing.
I think Google’s AdWords mini-site is one of the best examples of website copywriting around. Definitely something to aspire to.