Social media definitely has its place in marketing; however, there’s a lot of controversy over how to measure its worth. As marketers, we must be able to get the most out of it, and we can’t allow our clients to be mislead. To answer the question, Eric Pratum of Inbound & Agile sat down with five experts in the field.
BlitzLocal CEO Dennis Yu, marketer Ian Lurie, EdgeRank expert Chad Wittman, Social Nerdia founder Esteban Contreras, and consultant Bob Knorpp met with Eric Pratum to discuss the subject of measuring and valuing social media.
Hit the jump for the great debate: What Five Experts have to Say About Measuring Social Media