All the content in the world is nothing but clutter without a strategic plan. This goes double for guest posting.
Jami Oetting, executive editor of The Agency Post, offers some tips to help sites get past what she terms “crop dusting” content. Specifically, she outlines three phases of a guest post’s content life cycle:
- Strategy – map out your goals for guest posting
- Creation – brainstorm and outline
- Execution – start writing and find your supporters