If you want great results from your copywriter, you’ve got to get involved. You’ve got to give feedback or they won’t know how they’re doing – or how to improve.
Giving feedback is an art, and one that takes time to learn well. SEO copywriter Leif Kendall offers some key advice on the topic in his recent blog post.
If you’re not totally happy with your copywriter’s results, check out Leif’s article for some great tips on giving positive, effective feedback: How to give your copywriter feedback