Flash Back? (It Never Went Away… Unfortunately.)

flashI dug up some old research from my filing cabinet the other day. According to a 2003 study 80% of Consumers Hate Flash Intros. At around the same time this research came out I also discovered a hilarious parody of the odious Flash intro. But despite this public bollocking the Flash intro persists to this day.

At the risk of biting the hand that feeds me I have noticed some of the worst offenders are web designers and developers, interactive agencies and graphic designers. By all means showcase your Flash design prowess on your website. But why not let me actively choose to view it if I’m interested, rather than forcing me to click “skip intro” to get to the content I want to see?

“Skip intro” is an acknowledgement that many people find your Flash intro a waste of time. So what’s it doing on your site? There’s no need for an intro at all. Just tell me what I need to know on a normal, fast, efficient, well-designed website. If I decide I’d like to spend my time looking at Flash animations, then I will.

Flash is very effective when used properly. It’s great for Internet-based applications. But I really think it’s time Flash intros went the way of the Betamax video.

PS: Sorry about the pulsing orange button. I know it’s annoying, but I think you get the message!

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