DIY Website Copywriting is False Economy

This week, just by chance, I happened to be emailed a client proposal for a website by a web developer. I was reading through it and came across this sentence: “By [you] supplying us with the text and content, we are able to keep your costs down.” It strikes me that asking a client to supply their own content to keep costs down is

It strikes me that asking a client to supply their own content to keep costs down is false economy. Clients rarely create high quality content. And why should they? They’re usually not writers. And even if they are, it’s unlikely they have any experience writing for the web.

Without high quality content not only is the site unlikely to achieve its goal (to sell a product), but it could easily tarnish the reputation of the company. By trying to save a few bucks they’re jeopardising their entire web investment.

Failing to educate clients about the necessity for high quality content on their websites is a losing strategy for web developers. Sure they might make some money in the short term. But when their websites fail to create value, their clients won’t be happy and won’t be coming back or singing the developer’s praises around town.

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