Essential Principles for Effective Web Design

As beautiful as your website might seem to you, you may very well be making some crucial design mistakes. Unfortunately, no matter how great a site looks, if it’s hard to use, you’ll lose people immediately.

Pamela Wilson of Big Brand Systems offers some fantastic principles for web design in her recent post on Copyblogger. For example:

  • Embrace white space
  • Go with the scanning flow
  • Use obvious navigation terms

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