Six Skills for Sales Superstars

The sales process is quickly evolving, and sales professionals are having to up their game in order to keep up with the modern environment. John Jantsch discussed this subject recently and detailed six key disciplines that every sales professional should be striving for:

  1. Community building
  2. Lead defining
  3. Difference making
  4. Channel guiding
  5. Reputation building
  6. Inbound attracting

Hit the jump to find out why these skills are so important – and how to develop them in your day to day work: The 6 Disciplines of the New Sales Professional

Get More Conversions with an Optimized Mobile Landing Page

Since mobile development is still relatively new, many companies are still working out the bugs – especially in regards to getting conversions.

Bryan Eisenberg took a look at Hulu’s mobile site and asked his readers how they would optimize the landing page for greater conversions. The suggestions are excellent, and so is Bryan’s personal insights on the subject.

Do-It-Yourself SEO

The SEO world has become so full of technical jargon and confusing terms that very few businesses are brave enough to take it on.

Matt Williams, Tarik Menzies and Jasper Boyschau recently proved that it’s not such a mystery after all. When they set up their Brisbane-based No Yelling Driving School, they figured they’d give SEO a spin and see if they couldn’t make it work for their business site.

After six months and much trial and error, they’ve found quite a number of techniques that really work. For their story, head over to the NETT blog: No Yelling

SEO Copywriting: Let Clients Know Your Rates in Advance?

SEO copywriting experts go through virtually the same interactions with clients. One of the most common questions involves the expert’s rate and the price of the service. published an intriguing article that provides SEO copywriters with advice about the issue. According to the author, experts should publish their rates online rather than remain flexible about it. Such a strategy saves time and helps a professional build reputation.

To find out more about interactions with clients, go to the original article.

SEO and Duplicate Content: The Truth is Finally Revealed

Duplicate content is one of the biggest no-nos when it comes to efficient and organic search engine optimisation.

Many website owners and marketers, however, fail to understand why duplicate content is wrong and what kind of damage it does. has published an intriguing article that sheds more light on the topic.

The in-depth report by James Wright lists the negative effects of duplicate content, the main reasons for people to add it to websites and the pros of having unique, well-written articles.

To find out more about the topic and its connection to good SEO, read the article and the list of SEO recommendations.

Great Tips for Improving your SEO

With the advent of the search engine, thousands of SEO companies have sprung up. Some are great, others not so much. Some businesses go through one SEO consultant after the next, spending loads of money and never really seeing any solid results.

David Braue, on the Australian NETT blog, offers some handy advice. He discusses the ins and outs of hiring a consultant, but mostly, he offers great tips on ways to improve your SEO. Some of his top tips:

  • Know your business
  • Research, research, research
  • Think laterally and socially
  • Monitor your progress – and tweak your approach as needed.

For the full article, head over to the NETT blog: How to Improve SEO

E-Newsletters for Beginners and Common SEO Goofs: The Web Content Roundup

WebContentRoundupThis week in The Web Content Roundup:

  • Free E-book: Email Newsletters 101
  • 1 Million Websites Ignoring Basic SEO [Infographic]
  • The 6 Key Differences Between Business-to-Business and Consumer Marketing

If you want more useful links on on creating effective web content follow @thatcontentguy on Twitter.

Free E-book: Email Newsletters 101

Email Newsletters 101 is a free 116-page e-book to help business owners improve their email marketing campaigns. It focuses in detail on content strategy, copywriting and design, and has several handy checklists to keep you on track.

1 Million Websites Ignoring Basic SEO [Infographic]

The folks over at have analysed 1 million business websites for basic SEO elements. Their findings aren’t pretty: 90% of the web pages they analysed failed to get the basics correct. You’d almost think businesses were intentionally trying to prevent Google from sending them traffic!

The 6 Key Differences Between Business-to-Business and Consumer Marketing

Many copywriters aren’t aware of the key differences between B2B and consumer marketing. In this article veteran B2B copywriter Bob Bly does a great job of explaining differences in selling to business and professional buyers vs. the general public.

– See more at:

Copywriting Video of the Week: Writing Web Page Titles to Maximise Clickthrough

Any SEO copywriter worth their salt will tell you the page title is one of the most important pieces of content on a web page.

In this 4-minute video Aaron Wall from SEO Book explains how to write titles that rank better and pull in more traffic from search engines.

He recommends using on-page headlines and sub-headings to target variations of you keywords.

This can help you bring in a broader range of related traffic to the same page.

Take a look:

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How to Help Website Visitors Achieve Their Goals… So You Can Achieve Yours

Previously I’ve written about how websites should “help, help, sell”, rather than “sell, sell, sell”.

In an article on A List Apart, web copywriting guru Nick Usborne shows you how to actually do this in four concrete steps:

1. Recognise that websites are hard to navigate

No two sites are exactly the same. Which means each new visitor needs to learn how your site works – how to find what they’re looking for.

Once you recognise this fact, you’ll be more motivated to ensure the content on each page is very clear and directs readers towards the information they’re looking for.

2. Understand what it is your visitors are looking for

Many companies pay lip service to being “customer-centric”. But all too often their website serve the needs of the organisation rather than their customers.

It might take some work to uncover what your customer’s need are when it comes to your website. But it’s well worth the effort.

3. Accept that visitors scan your headings and links

So keep them short and informative.

4. Use relevant words and phrases

Avoid industry jargon and corporate-speak. Use the same language your customers use when talking about their problems and your products.

You can read the entire article here:
Helping Your Visitors: a State of Mind

Need help with your website content?

If you need a website copywriter to create content for your website that both helps and sells, please get in touch.