Give Better Feedback for Better Copy

If you want great results from your copywriter, you’ve got to get involved. You’ve got to give feedback or they won’t know how they’re doing – or how to improve.

Giving feedback is an art, and one that takes time to learn well. SEO copywriter Leif Kendall offers some key advice on the topic in his recent blog post.

If you’re not totally happy with your copywriter’s results, check out Leif’s article for some great tips on giving positive, effective feedback: How to give your copywriter feedback

Don’t Ignore These Content Marketing Trends

The internet is an ever-changing entity, so it’s vital for content marketers to constantly stay one step ahead of upcoming trends. Technological advances, Google updates, and other factors can wreak havoc on your schemes if you don’t stay on top of current marketing trends.

John Paul Nettles took a look at some of the most prevalent trends today, and offers some invaluable advice in his recent article on the Reputation Capital blog. To find out which trends to pay attention to, check out his article here: 4 Content Marketing Trends You Can’t Ignore

Getting Feedback from Past Customers

As business owners we put a lot of thought into getting new customers. That means we spend a lot of energy on our current and potential customers, giving little thought to those who are no longer doing business with us.

Market research professional Sarah Dobson points out that that approach may be short sighted. As she says, “Obtaining feedback from past customers can help you to enhance your offer, retain current customers, entice new ones and win the old ones back.”

Getting Guest Blogging Right

Content marketing is going to be big this year, and that means many marketers are looking to build links through guest bloggers.

The problem is, Google will quickly chastise poor quality posting, so marketers are going to need to put some real thought and strategy into their efforts. Pratik Dholakiya, Lead SEO Strategist at E2M Solutions, offered some valuable dos and don’ts for those looking for guest post opportunities.

Head over to the SEOmoz blog for The Ultimate Guide to Advanced Guest Blogging.

How to Find Out if Everyone Thinks Your Website Sucks

FailureThis is a guest post from Google AdWords and Analytics maven Melinda Samson. Take it away Mel:

The recent series, Your Website Sucks, covered ways that you can improve your website which will:

  • Help you get more visitors
  • Help those visitors stick around reading your website for longer
  • Help you generate more leads or sales from your website.

After reading these posts you might be thinking…

I hope my website doesn’t suck…I wonder if my website is one of the ones that suck…. Gaaaah…..How can I find out if everyone thinks my website sucks?

Today we’re going to help you find out. And on a positive note, you don’t actually need to care if everyone thinks your website sucks. You only need to care about what your target audience – your clients, prospects and business contacts – think.

Google Analytics can help you discover if your website sucks

Never heard of Google Analytics?

Google Analytics is Google’s free web analytics tool. Once installed on your website, it provides all kinds of useful information.

Don’t have Google Analytics set up yet?

Go to www.google.com/analytics and follow the steps. If you’re not techie, send the code to your web developer and they should know what to do.

Once you have Google Analytics set up, what next?

Start by going to the Audience Overview screen. You’ll see a graph and some key stats underneath.

 

Here are some issues to look out for:

Visits and Unique Visitors are similar numbers

The first stat is the total number of people who visited the site. This may be a few people or a lot.

Visits counts the total number of visits, including those who visit more than once. If your website sucks, people won’t come back for a repeat visit, so the number of Visits will be similar to the next stat, which is Unique Visitors.

Average Pages / Visit is low

This is the average number of pages that each visitor looks at.

If this figure is low, it shows people don’t want to read more than one or two pages of your website.

Average Visit Duration is low

This stat measures the average amount of time that a visitor spends on your website.

You want the Average Visit Duration to be as high as possible. I’d aim for at least 1 to 2 minutes.

If this is zero, or close to zero, there’s a definite possibility that your website sucks!

Bounce Rate is high

Bounce Rate measures visitors who leave your website without even clicking on one single thing. That is the percentage of people who visit, click nothing, and then hit the back button.

This stat is a key indicator of how engaged your web visitors are with your content.

If your Bounce Rate is 100% or close to it, seek professional help!

Having said that, it’s always important to view Bounce Rate in conjunction with Average Visit Duration, especially if you have a blog.

For example, as a blogger your aim is to attract visitors back to your site to view your latest piece of content. People might visit your site, read your content and then leave.

Effectively they’ve bounced but yet they’ve done what you wanted and spent time reading your article. In this case, the Bounce wasn’t all bad.

No Goals Tracked

In Google Analytics you can set up “Goals” to track actions that you would like your visitors to take, like confirming an order or submitting a form. You can also set up Goals to track a minimum average visit time or minimum number of pages per visit.

Set your Goals realistically. But, if you don’t achieve them, then you’ll need to make some improvements.

Does your website suck?

If you check these stats and find your website is on the suckier side of the norm, revisit the Your Website Sucks series to see how you can improve it.

Fast Websites & Viral Content: The Web Content Roundup

Here are this week’s top seven stories on web content and online marketing as voted by my Twitter followers:

1). Are You Making These Common Website Navigation Mistakes? http://buff.ly/WXDgLI Great analysis and advice

2). Why Content Goes Viral: the Theory and Proof http://buff.ly/X7Duk7 Solid research and insights

3). 5 Landing Page Headline Formulas You Can Test Today http://buff.ly/WFoSYC

4). Infographics are Dead.  Long Live Infographics. http://buff.ly/VUppHy

5). Which social media platform is best for your business? http://buff.ly/YormBB Not everything works for every business

6). Why You Need a Seriously Fast Website http://buff.ly/UvnwQt Hint: high Google rankings!

7).  The Seven Pitfalls of a Modern-Day Brand http://buff.ly/TyOuJDWebContentRoundup

Top 7 Things You Should Know About Charles Cuninghame

Charles Cuninghame is an experienced freelance copywriter and plain English editor.

Since 1997 he has helped many marketing teams, communications managers, business owners and creative agencies get better results from their marketing materials and improve their communications.

Here are the top seven things you should know about Charles:

1. Good credentials
Charles holds a Commerce/Law degree from the University of NSW. He also has copywriting qualifications from American Writers & Artists Inc.

2. Creative and strategic
Charles offers a rare combination of creative inspiration and strategic marketing thinking.

3. Website copywriting pioneer
Back in 1995 Charles wrote his first web pages. This makes him one of Australia’s most experienced website copywriters.

4. Keen self-educator
Charles’s clients don’t have to read the latest articles, books and blog posts on copywriting and marketing. Because Charles does and knows what’s working.

5. Passionate about plain English
After being constantly drilled by his first boss and writing mentor to “write like you speak”, Charles became a passionate advocate of plain English.

6. Seen in all the best places
The Sydney Morning Herald, Good Weekend, Better Homes & Gardens, Australian Doctor and Your Mortgage Magazine have all featured articles written by Charles.

7. You might have read his work (and not known it)
Charles has ghost-written nine business and inspirational books for high profile entrepreneurs and sportspeople, including one best seller.

Bonus fact
In his spare time you might find Charles riding his longboard at Bondi Beach or photographing his family and urban landscapes.

But enough about me…
… what about you? Do you need an experienced copywriter to create effective marketing materials or plain English documents? If so, please get in touch to discuss your needs.

Facebook Fails & Editing Tips: The Web Content Roundup

WebContentRoundupHere are this week’s top seven stories on web content and online marketing as voted by my Twitter followers:

1). How to Optimize Copy When You Can’t Use Keywords http://feedly.com/k/17qsJnc

2). Just because you are struggling does not mean you are failing http://buff.ly/17pE33L Sage advice for entrepreneurs from Neil Patel

3). 5 Worst Things Companies Do on Facebook Today http://feedly.com/k/11ZHRp9 Interesting

4). The Secret to High-Impact Copywriting (Hint: Your Customers Already Use It)http://feedly.com/k/18yEh5x Harness the power of imagination

5). 30 Quick Editing Tips Every Content Creator Needs to Know http://feedly.com/k/10VqjFF

6). 1 Sneaky Trick To Maximise Your Success (Thank-You) Pages http://feedly.com/k/13H0bAE Important, but often overlooked!

7). 30 Quick Conversion Tips Every Marketer Needs to Know http://feedly.com/k/17j5tHI

Essential Copywriting Formulas & The Most Misspelled Words: The Web Content Roundup

Here are this week’s top seven stories on web content and online marketing as voted by my Twitter followers:

1). The Plan to Grow Your Business with Effective Online Marketing http://buff.ly/13AeKYo Great preso!

2). Be Honest: Do You Have a Social Media Strategy? http://feedly.com/k/17ytI1W

3). 3 Ethical Ways to Boost Positive Online Reviews http://feedly.com/k/ZyfWa3

4). 100 Most Often Misspelled Words in English http://buff.ly/160il5Q

5). The Essential Copywriting Formulas Every Writer Should Know (and Why) http://feedly.com/k/12Z8GbD

6). 3 Apps to Help You Write a Marketing Plan http://feedly.com/k/Zyg7Ci

7). How to Keep Your Audience Reading http://feedly.com/k/ZISeaf

For more of the freshest tips and tactics on web copywriting, SEO, social media and online marketing be sure to follow me on Twitter.

1960s Marketing Wisdom & The Amazing Copywriting Machine: The Web Content Roundup

WebContentRoundup21Here are this week’s top seven stories on web content and online marketing as voted by my Twitter followers:

1). Timeless, Not at All Offensive Snippets From a 1964 Marketing Textbookhttp://feedly.com/k/15yWwpK Cool!

2). The Most Effective Online Marketers Focus On One Thing http://feedly.com/k/15FFaLJ

3). The “It’s Toasted” Principle for Startup Differentiation http://feedly.com/k/18Xb3Qo Great advice for startups

4). 7 Ways to Attract Lots of High Quality Links in the Age of Authorityhttp://feedly.com/k/14aZAJo

5). How To Make The Most Of The Google+ Design Changes http://feedly.com/k/ZogtyD

6). The Amazing Copywriting Machine http://feedly.com/k/15yjdyp A marketing parable

7). How to Nail the Opening of Your Blog Post http://feedly.com/k/10kN6xO