Native advertising is a controversial subject, alternately hailed as “a breath of fresh air” and “exploitative”. As Mark Sherbin recently pointed out though, “For content marketers, native advertising has unique implications. It opens up a method of content distribution many marketers have ignored, making it a potential key to getting more eyes on your content.”
It can be a fantastic tool for content marketers; however, it should certainly be used judiciously. Read the rest of Mark’s article on the CMI blog for some sage pointers: How Your Content Distribution Can Use Native Advertising
Content marketing is becoming increasingly linked with social media. A huge number of marketers rely on social media for content distribution. Michele Linn, and some CMI consultants recently looked at this trend and asked some tricky questions:
- Is this trend a good thing?
- Are marketers doing it right?
Get their answers here: Content Marketing Strategies for Social Media: Trends vs. Hype
You might put out informative content in a highly readable way, but you’re only part way there. A strong writer needs more than great content if you hope to grow a thriving, interactive audience. So what’s missing?
Georgina El Morshdy at Copyblogger discusses how writers can develop the “know, like, trust” factor. She offers 30 ideas to help writers become better known, better liked, and more trusted by the public.
Find out how here: 30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience
If you’ve invested time and money into a social media strategy, you may now be looking for ways to quantify your returns in direct business or new customers. In a recent blog post on the Duct Tape Marketing blog, John Jantsch suggests that perhaps this is the wrong perspective on social media ROI. After all, you can’t sell on social media, so the whole point (when practiced properly) is to first build trust.
Ultimately, he says that ROI will only be guaranteed by building trust and value in your audience. Only then will your investment turn into actual sales. Hit the jump for the full article:How to Guarantee ROI With Social Media Participation
It seems a whole lot of businesses are abandoning Facebook as a marketing tool. GM and other huge corporations have yanked millions of dollars from the strategy because they weren’t seeing the results they were after. Many folks are wondering if Facebook advertising is just a dead end.
Perry Marshall talked about this in a recent post on his site. He offers the bad news: “Facebook has acted irresponsibly… by building a crappy ad interface with lousy tools.” But he also offers a lot of good news about how it CAN be an effective tool if it’s used right.
Find out if perhaps you can make Facebook advertising work for you: The Straight Dope on Facebook Ads
Joe Pulizzi, founder of the Content Marketing Institute, was recently asked, “When will B2B marketers take their content programs to Pulitzer, NMA, Oscar level?”
In a subsequent post, he tackled this and other questions. Most interestingly, he points out how the business model of ad-supported content is dying, leaving media companies seriously concerned about the future.
Read more after the jump: 4 Reasons Why Content Marketing is Scaring the Pants Off Media Companies
If you’re not seeing the results you expected from your landing page, you may have some unrecognised conversion killers lurking about. Gregory Ciotti, content strategist at Help Scout, recently discussed these conversion killers and pointed out five key “leaks” to look out for:
- Poor typography and whitespace
- Slow loading
- Cramming above the fold
- Sketchy testimonials
- A crushing “wall-o-text”
Find out if you’re committing one or more of these deadly landing page sins: 5 Landing Page Conversion Killers