You’ve likely heard all about link building – and maybe you even understand it pretty well – but whether you’re a noob or a pro, you’ll likely find something new and interesting in Scott McLay’s “Link Building 101”.
In his recent post on SEOmoz, McLay tackles things like link building strategy, sourcing links and tracking progress. He also offers some great questions to get you started on the right foot.
Check out Link Building 101: The Almost Complete Link Guide.
This week in The Web Content Roundup:
- Conversion Case Study for E-Commerce
- 7 Top Productivity Books for Content Marketing Success
- Nett Magazine’s Social Media Guide
If you want more useful links on on creating effective web content follow @thatcontentguy on Twitter.
Conversion Case Study for E-Commerce
Two small changes on this online florist’s site had a huge impact on conversion. Adding a countdown clock for deliveries let readers know they did same day delivery while adding urgency. And mentioning their impressive number of Facebook likes in the header gave sales another lift.
7 Top Productivity Books for Content Marketing Success
Roger C Parker is a hugely prolific marketing writer, pumping out endless high quality articles, e-books and books. Want to know his secret? It’s all here in his list of top seven writing productivity boosting books.
Nett Magazine’s Social Media Guide
If you’re feeling overwhelmed by social media and are wondering where’s the best place to put your effort, this article will help. It gives a concise overview of the social media landscape, with useful tips on choosing a network and leveraging it to achieve your goals.
Interactive content is highly popular in the world of online marketing. Most experts understand the importance of video marketing and a recent study has confirmed the fact that its popularity is on the rise.
According to an article on nett.com.au, video advertising has seen a 58 percent increase over the past 12 months. Researchers believe that the trend resulted from the fact that many television viewers are already looking for video content online.
To find the other interesting findings of the online video marketing study, visit the nett.com.au article.
With the advent of the search engine, thousands of SEO companies have sprung up. Some are great, others not so much. Some businesses go through one SEO consultant after the next, spending loads of money and never really seeing any solid results.
David Braue, on the Australian NETT blog, offers some handy advice. He discusses the ins and outs of hiring a consultant, but mostly, he offers great tips on ways to improve your SEO. Some of his top tips:
- Know your business
- Research, research, research
- Think laterally and socially
- Monitor your progress – and tweak your approach as needed.
For the full article, head over to the NETT blog: How to Improve SEO
Is it possible to create professional-looking marketing videos using just your iPhone?
Absolutely, according to a new podcast on Flying Solo.
Former BBC, MTV and Pimp My Ride TV director and producer Jules Watkins spills the beans on how to make your own promotional videos quickly and easily, without spending a fortune on equipment.
You can listen to the podcast here: Create iPhone marketing videos