Turning Copy into Customers & Formatting Web Text: The Web Content Roundup

WebContentRoundupThis week in The Web Content Roundup:

  • A Comprehensive Guide to Formatting Your WordPress Posts and Pages
  • Are Your Calls to Action Missing These Proven Formulas?
  • Turn Copy Into Customers – 7 Lessons from the Legendary Joseph Sugarman

If you want more useful links on on creating effective web content follow @thatcontentguy on Twitter.

A Comprehensive Guide to Formatting Your WordPress Posts and Pages

Nothing irks me more than a blog post or article with no formatting: no subheadings, bullets, numbered lists or block quotes, just acres of plain text. Why would anyone read that? Copyblogger shows you how to avoid that mistake using WordPress’s WYSIWIG formatting bar.

Are Your Calls to Action Missing These Proven Formulas?

For those of you whose conversion rate is not as high as you’d like, this article provides a step-by-step guide to using calls to action in content marketing. It covers both copywriting and design tactics.

Turn Copy into Customers – 7 Lessons from the Legendary Joseph Sugarman

Joe Sugarman is the legendary copywriter and marketing genius who made a fortune from selling BluBlockers on late night TV. This article offers an excellent distillation of his copywriting wisdom.

A Meat & Potatoes Approach to Marketing: The Web Content Roundup

This week in The Web Content Roundup:

  • How to Write a Call-to-Action that Converts
  • The Copywriting Infographic
  • My Meat and Potatoes Approach to Marketing

If you want more useful links on on creating effective web contentfollow @thatcontentguy on Twitter.

How to Write a Call-to-Action that Converts

Your call to action is the tipping point between “bounce” and “conversion”. That’s why it’s imperative to write a good one. The case studies in this article will help you do just that.

The Copywriting Infographic

Finally, everything you need to know about the life of a copywriter and the art and science of copywriting in one nifty infographic. If you’re thinking of hiring a copywriter for the first time, or you want to make copywriting your vocation, you should check this out.

My Meat and Potatoes Approach to Marketing

Here’s an important observation from copywriter Dianna Huff: her “meat and potatoes” posts – the ones that give practical tips – bring in the most clients. The more creative, entertaining or “sexy” posts may get more tweets and comments, but they don’t bring in the bucks.

How to Write a Great Quickie Blog Post

One of the greatest deterrents for most bloggers is the time required to write a great post. Ideally, we’d all have hours to spend writing, revising and tweaking; but in the real world, most of us don’t have that luxury.

When all you have is one hour, you’ve got to make the most of it – and that’s where Heather Lloyd-Martin’s recent article can help. She offers some great tips on streamlining your process and making that one hour count.

A few takeaways:

  • Narrow your topic
  • Write on your passions
  • Eliminate distractions

Get the full article here: Write a (good) blog post in 1 hour – here’s how!

A Content Marketing Checklist & The Law of Brevity: The Web Content Roundup

WebContentRoundupThis week in The Web Content Roundup:

  • Content Marketing Checklist: 13 Things You Must Do Before You Publish Content
  • From Customer Satisfaction to Customer Action
  • Defying the Law of Brevity

If you want more useful links on on creating effective web contentfollow @thatcontentguy on Twitter.

Content Marketing Checklist: 13 Things You Must Do Before You Publish Content

When you’ve finished writing take a few minutes to go over this checklist to make sure your content is error-free and optimised for both the search engines and marketing effectiveness.

From Customer Satisfaction to Customer Action

When it comes to websites, customer task completion is a better indicator of success than customer satisfaction. In his research Gerry McGovern has found people claim to be satisfied with sites even when they failed miserably to complete the task they came to do.

Defying the Law of Brevity

In 2012 the average attention span is only eight seconds. Which means brevity is essential when you’re writing online. This article explains how to write concisely while still getting your important marketing messages across.

Copywriting Video of the Week: The 3-Minute Guide to Content Marketing

The other day an SEO consultant told me, “Content is the fuel that runs online marketing.”

He was talking about content marketing – creating useful content about your area of expertise and using that to build an audience and promote your business.

If you’re unsure about plunging into content marketing, this cool three-minute is for you.

It explains the evolution of content from brochureware websites to content marketing, and how social media has radically altered the “content universe”.

Take a look:

Helpful Resources for Website Copywriters

Need to learn about website copywriting in a hurry?

If you’re an aspiring website copywriter, or you need to create content for your business website, here’s a collection of the best advice, how-to’s and resources available:

The best websites and e-newsletters for website copywriters:

This is simply the best copywriting website around. If you’re a total novice, start with Copywriting 101.

Online Copywriting 101: The Ultimate Cheat Sheet
This comprehensive link list covers every conceivable facet of writing online.

Nick Usborne’s e-newsletter focuses on copywriting and content writing, with an emphasis on the Web.

New Thinking
Gerry McGovern’s weekly e-newsletter focuses on web content management, information architecture and writing for the Web.

Everything you need to know about search engine optimisation (SEO) copywriting.

Writing for the Web
Web usability guru Jakob Nielsen’s excellent collection of articles plus recommended books.

What will you find on a website copywriter’s bookshelf?

These are the best books on how to create profitable content for business websites that I have found. I recommend them to all website copywriters and editors:


Killer Web Content

If you only buy one book on creating a website, make it this one. It provides a simple blueprint for creating a website that makes sales and builds your brand.

Net Words

Using excellent examples, Nick Usborne explains how to create compelling copy for websites, e-newsletters and email. A great idea generator.

Don’t Make Me Think

If you read this you’ll know more about about creating a successful website than 90% of website designers. It also has an excellent chapter on writing for the web.

Designing Web Usability

This book launched my career as a website copywriter. It explains why writing for the web is different to writing for print, and how to do it well.

Let’s face it: writing copy that gets results is hard
I’m sure you’re very good at what you do. But writing compelling copy may not be one of those things. If you need content for your website that engages your target market and persuades them to take action, we should talk. Call me. There’s no cost or obligation.

Twitter Profiles & Long Tail Keywords: The Web Content Roundup

WebContentRoundup21Here are this week’s top seven stories on web content and online marketing as voted by my Twitter followers:

1). 10 Simple Things You Can Do to Fix Your Website Copy – Starting Today!http://feedly.com/k/1c06MOD

2). How to Get High-Performance Sales Copy Without Hiring a Copywriter http://feedly.com/k/11AyMSd

3). 10 Minutes Each Day Can Get You The Audience You Want http://feedly.com/k/17lTHHq

4). 10 Checks to Ensure Your Twitter Profile is Growing Your Business http://buff.ly/162ZnIP

5). An introduction to long tail keywords http://feedly.com/k/1ciTKuM

6). 5 things your SEO copywriter needs to create powerful content http://feedly.com/k/13uZ3y7

7). Optimizing Website Content: How to Fix What You’re Doing Wrong http://feedly.com/k/16euvFV

For more of the freshest tips and tactics on web copywriting, SEO, social media and online marketing be sure to follow me on Twitter.

The Profitable Website Cheat Sheet: 14 Proven Tactics To Boost The Pulling Power Of Your Website

Based on 12 years’ research, The Profitable Website Cheat Sheet unlocks the mystery to getting more customer enquiries and sales leads from your website. Written in plain English, it reveals:

  • The 3 things you must put on your home page to stop visitors hitting the back button.
  • The under-utilised tactic to capture your website visitors’ names and addresses that also positions you as an expert in your field.
  • Why persuasive content is much more important to your website’s success than its design and graphics.
  • Tips for improving every aspect of your website, without a hint of technical mumbo jumbo.

Just one of these tactics could significantly improve your website’s results.

Business Owners: Are You Struggling To Find the Right Words for Your Website or Marketing Materials?

If copywriting isn’t your strong point, I can help. I specialise in clear, concise and results-orientated copywriting that persuades your customers to take action… action that adds profit to your bottom line.

It doesn’t matter if you want to use a website, email newsletters, direct mail, brochures or print ads – I can supply the words you need to get better results. And make your life easier!

If you’re frustrated by lacklustre marketing results…
… it’s time to hire a professional. Let’s face it: in these tight economic times you must stay one step ahead of your competitors.

Whether your copywriting project is big or small, outsourcing it to me helps you get better results and leaves you free to do what you do best.

100% satisfaction guarantee
I want you to be totally satisfied with the copy I write for you. That’s why I offer all my copywriting clients a worry-free guarantee.

What’s next?

If you’ve never worked with a copywriter before, read my copywriting FAQ to find out how we will work together.

A Tool to Help You Manage Your Twitter Relationships Better

Keeping your Twitter stream updated and engaging can be a monumental time sink… especially if you’ve got a small business to run.

But according to a recent post on the Social Media Examiner by Kristi Hines, there are a few select tools to make the job a lot easier.

One is Commun.it, a new relationship management tool for Twitter. It allows you to see the most valuable people in your Twitter community.

For a complete Commun.it “how-to” read the post here:  How to Better Manage Your Twitter Relationships