She suggests leaving related comments on other people’s blog posts. Make sure to choose websites and posts that closely correspond to the topic of your website and always make a quality contribution to the conversation.
In addition, she also notes that creating topically-related Squidoo lenses that link to your main website is a quick and creative way to generate additional traffic to your site, due to the fact that the Squidoo.com domain has such good rankings in search engines and receives so many visitors
Finally she recommends writing book reviews for relevant books at online bookstores such as Amazon.com. This is a great way for professional services firms to position themselves as experts where potentials clients will be congregating. David Meerman Scott has also written a blog post, Amazon as social networking, on this topic.
If you feel insecure about the quality of your writing this is a must read. Mary Jaksch gives you seven simple rules to help you write more powerfully and clearly. You can use this as a checklist for editing and polishing your first draft.
If you want website visitors to take action to your advantage you must build trust first. This comprehensive article shows how to build reputation and security, the two components of trust online. Particularly useful is the list of 12 reputation builders you can include on your site.
Writing a landing page that converts is one of the most important tasks an online writer must master. This article outlines four tactics for writing a “hook” that will grab your target audience’s attention and get them reading.
I have a broad range of copywriting experience. I’ve written everything from a one-page media release to a 15-page programme, and a swing tag to a 270-page book.
I’ve supplied copy for many corporate and government clients including American Express, ninemsn, Toyota, David Jones, Vodafone, Telstra and Philips. Here’s a selection of marketing and corporate communications copywriting I have done for clients:
Client: Storage Park Project: Corporate brochure My role: Brochure copywriter
Want to know whether your content is crap or gold? This article includes a simple set of criteria – the “seven hallmarks of compelling content” – that you can use to evaluate the quality of your website content, white papers, articles and other marketing materials.
Here’s David Meerman Scott’s take on how to write an “about us” page for your blog. Your about page is a vital piece of content for building credibility. You should always include your contact details too, because you never know when a journalist or prospective client may want to get in touch.
What can a movie about a male stripper teach you about engaging your audience? Plenty according to this article on Copyblogger. Like Magic Mike your content must demand attention, give your audience what they’re looking for, and reward loyal fans.
You may think you have to write some incredible post to earn a healthy readership. According to John Jantsch though, “most people don’t need to blog to create uber-popular blog posts or become popular bloggers… consistency, usefulness, value, education and sturdiness all trump epic.”
He’s developed a handy Total Content System that offers a handy guide for mapping out your monthly content. By mapping it all out, your readers know what to expect and when – and that means they’ll be looking for your posts.
Are you keen to leverage the web to promote your business, but only have a minuscule budget for website development? This four-step process shows you how to build an effective small business website on the cheap. Real cheap.
I’m a tightwad when it comes to marketing. I’m always trying to minimise costs and maximise results. Are you the same?
If so, you’ll appreciate my latest research project. I set out to discover how cheaply I could create a small business website. My only condition was that the site had to include all the ingredients of a website that sells i.e. persuasive content, professional design and targeted traffic. Here’s what I came up with:
Step 1: Create your content
This is the hardest and most important part of the process. Good content is the critical ingredient of a website that sells. And it’s where most people blow it.
The simple fact is most business owners don’t know how to write website content that’s customer-focussed, informative and persuasive. If you can’t afford to hire a copywriter to do it for you, you’ll have to learn how to do it yourself.
Fortunately there are some fantastic online resources to help you. If, like me, you sell professional services (e.g. designers, coaches, consultants, accountants, lawyers, financial planners, etc.) you’re in luck.
Robert Middleton’s Web Site Toolkit ($95) provides a complete blueprint for creating client-attracting website content. You also get heaps of useful real life examples for inspiration.
Fierce competition amongst domain name sellers has caused prices to tumble. Go Daddyoffers “.com” domain names for $13. You also get a free personalised email account.
Optional extra: If you want a “.com.au” domain name you’ll pay a bit more, and the next step will be a little more complicated.
Step 3: Design and build your website
There are now several high-quality free website creation services available. Weebly is one of the best and is used by two million people. It’s been described by Time magazine as a “clever WYSIWYG (what you see is what you get) website building tool for non-techies.” Hosting is thrown in free.
All you have to do is sign up, select one of the 65+ professionally designed templates, and add your content using the simple drag and drop website editor. You even have the option to set up an online store. Finally, follow the instructions to update the site settings to publish your website at your own domain name.
This video shows you how:
Optional extra: You might want to get a graphic designer to create a customised page header image with your logo and tag line.
Step 4: Get some traffic
The quickest and easiest way to drive qualified traffic to your new website is with Google AdWords. Google regularly promotes AdWords with free credit vouchers. Keep an eye out for them in business magazines and at business events.
Setting up an AdWords campaign isn’t difficult. But there are a few tricks to maximising your results. Fortunately AdWords guru Perry Marshall offers a free five-day e-course that will put you ahead of the learning curve.
Disclaimer: Don’t say I didn’t warn you!
When it comes to search engine optimisation (SEO) Weebly’s options are somewhat limited. Also, if Weebly’s owners can’t convert the free service into a profitable business model, the whole thing might disappear in the future. (So make sure you archive your site to a zip file when you’ve finished it.)
But hey, for a professional-quality website for between $13 and $108, these are minor quibbles.
Have you ever wondered why companies use certain images in their Facebook ads? Some pictures may seem completely irrelevant to the company being advertised; but when you think about it, that “weird” image sure caught your eye, didn’t it?