This article from the Social Media Examiner serves up some of the best tips, tools and tactics for creating blog content that helps grow your business. It’s all here, from surveying readers with Google Docs to finding the questions your customers are asking on Quora, Yahoo Answers and LinkedIn Answers.
Social media may be the flavour the month (still), but when it comes to converting website visitors into valuable leads, nothing beats an email newsletter, according to Clare Lancaster. If you want to get more out of your website than just page views then this case study is a good read.
Marketing copy needs to more than just inform. If your goal is to increase sales, your copy needs to persuade. It must motivate readers to take action in your favour. Copyblogger has put together a handy list of 48 tactics to make your web content more persuasive. Definitely one to print out for your files.
Here’s a great list from KISSmetrics of website bloopers that send your website visitors scurrying for the back button. They’ve included one of my pet hates: using stock photos. There’s a stock photo model who looks a bit like Malcolm Turnbull. His smiling mug turns up on every second professional services website. Don’t these people know the meaning of the word “generic”?
One of the most common problems I see with business websites is the lack of any strategy. As the old saying goes, if you don’t know where you’re going, any road with get you there. In this post SEO Hacker explains the importance of a content strategy using its own website as an example.
– See more at: http://www.text-centric.com/elements-of-persuasive-content-user-experience-pitfalls-the-web-content-roundup/#sthash.TZrj72Xl.dpuf
Guest posting is a brilliant concept, but it can very quickly go sour if it’s not handled right. That’s where the golden rule comes into play: Treat others the way you would like to be treated.
Kate Morris gives some sage advice (and a little scolding) on this subject in her recent blog post on the SEOmoz blog. She really delves into the nitty-gritty of the relationship, so whether you’ve been working with guest posters for a while or you’re just considering the idea, her advice is worth the read.