Boosting Blog Traffic & Painless Keyword Research: The Web Content Roundup

WebContentRoundup21 (1)Here are this week’s top seven stories on web content and online marketing as voted by my Twitter followers:

1). @jonmorrow‘s Top 5 Tips to Boost Your Blog Traffic This guy truly knows what he’s talking about

2). How to Write a Persuasive Email Asking Bloggers to Promote Your Business by @HarrisonAmy

3). A 3-Step Process for Painless SEO Keyword Research

4). Before and After: 3 Real-Life Landing Page Makeovers See what works and why

5). 10 Simple Things Small Biz Websites Need To Fix Before SEO Have you checked these lately?

6). How to Build a Large, Passionate Audience from Scratch With No Connections  Great summary from an expert panel

7). The Ultimate Guide to Advanced Guest Blogging A ton of goodness in this post

Split Testing Demystified & Social Media Customer Research: The Web Content Roundup

WebContentRoundup21 (1)This week in The Web Content Roundup:

  • 12 Surprising A/B Test Results to Stop You Making Assumptions
  • Landing Page Optimization: 5 Questions to Ask for a Quick Win
  • How to Use Social Media for Customer Research

If you want more useful links on on creating effective web content follow @thatcontentguy on Twitter.

12 Surprising A/B Test Results to Stop You Making Assumptions

There’s nothing like split testing to end a tiresome argument on how your home page should look. This article from Unbounce looks at some examples of A/B testing and delves into the reasons why some worked and some didn’t.

Landing Page Optimization: 5 Questions to Ask for a Quick Win

One of the quick win opportunities for landing pages is headline optimisation. This post from the Marketing Experiments Blog gives you five questions to test whether your headline is converting as well as it could be.

How to Use Social Media for Customer Research

You can never know too much about your target market. This article shows you how to use social media to learn what questions your customers have and which types of content they’re sharing.

Copywriting Video of the Week: Answering Website Visitors’ Questions

When a prospective customer comes to your website they’re searching for answers to their questions.

Your website content must provide those answers, in an easily accessible format, or people will become frustrated and leave.

Therefore, your content is not driven by what you want to say, but by what the customer needs to know.

The goal is for your content to engage the conversation in the customer’s mind.

This short video is a hilarious illustration of what happens when there’s a mismatch between the customer’s questions and the information provided.

Take a look:

The Dangers of Social Media Marketing Revealed

Social media marketing is considered the heart and soul of every online promotional campaign. Still, do marketing experts take the time to think about the dangers?

An interesting piece by Sonia Simone published on Copyblogger discusses the risks of such campaigns. Simone introduces the concept of sharecropping through simple examples. You write and share content in social networks but the websites are the ones that own it.

To find out more about the hidden risks and dangers, read the article about the internet marketing campaign threats.

The Right Way to Write a Call to Action

Website content is written to bring about a change e.g. a change in beliefs, attitudes, brand preferences or purchase decisions.

To make this change happen you must be specific about the action you want the reader to take. (This is the call to action.) If you don’t specify what this action is in your content, few people will take it.

In a post on his Pro Copy Tips blog, master copywriter Dean Rieck explains how to write more effective calls to action using “command language”.

Command language isn’t wishy washy or subtle. But it isn’t rude either. It’s just simple and direct. It’s like the way your doctor talks to you when explaining how to take your medications.

Here are some examples of calls to action using command language:

  • To order the Widget 4000, call 1-800-555-1234.
  • Call today for your Free Trial!
  • CLICK HERE to subscribe free.

The message is don’t pussy foot around. Be up-front and clear about what you want people to do. Because using command language in your calls to action improves the odds of getting the response you want.

You can read the entire post here:
Use command language to get the response you want!

Need help creating website content?

If you need help creating website content with strong calls to action, an experienced website copywriter can help.

The Website Content Cheat-Sheet

WebsiteContentCheatsheetHow to write website content that ranks well in Google and attracts more customer enquiries and sales, in one succinct page.

Download your Cheat-Sheet now – no registration required. NB for best results please print the cheat-sheet.

A good website can generate a flood of customer enquiries, increase sales and fatten your bottom line.

But according to the 2012 Sensis e-Business report, only 19% of Australian small business websites actually generate more business.

This means 81% of websites just sit there and do nothing. That’s right… they deliver no customer enquiries… no new customers… no sales… absolutely nothing. What a waste of money!

Here’s why most websites fail

It’s not enough to have a good-looking website. You also need concise, compelling and persuasive content. But most business owners are in the dark when it comes to writing content that works.

Would you like to win more business from your website?

Yes? Then download my Website Content Cheat-Sheet.

Based on 17 years’ research, it shows you my top 25 proven tips for creating website content that sells. Most are surprisingly simple, but few people use them to their advantage. Do you?

Download your FREE Cheat-Sheet now (no registration required)

This one-page cheat-sheet is more useful than most $39 books on website marketing. Plus, it’s free and you can download a copy right now.

Please share this Cheat-Sheet

Did you find my Cheat-Sheet helpful? If you did, please share it with your friends, colleagues and clients.

The more people who learn about creating website content that sells, the better!

You can also tweet the Cheat-Sheet link automatically

The WordPress Errors That Will Make You Look Really Bad [Infographic]

WordPress is the CMS of choice for many small businesses and bloggers. Whether you have a personal or professional site, it is possible for you to commit some grave mistakes that will make you look really bad.

Content that spans the entire homepage rather than numerous pieces that appear with a “read more” button features among the major WordPress errors that make you look silly. Several other interesting mistakes are included in the infographic published on Copyblogger.

Do you want to know what the most common mistakes are? Are you making any of those? Find out more by going through the entire infographic.

Reminder: Web Content Writing Takes Time

Whether you’re putting together a new article or overhauling an existing one, don’t forget to put solid time into writing excellent content. Folks often put huge emphasis on design, leaving out the very obvious fact that websites need words.

James Bull offered an excellent commentary on the topic in a recent blog post. He reminds us that “there’s more to writing than writing”, and each step of content creation is important and valuable.

This post is a must-read if you’re building or refreshing a site right now: Allow plenty of time for web content writing