Here are this week’s top seven stories on web content and online marketing as voted by my Twitter followers:
1). The Big Problem with Social Media Marketing http://buff.ly/13EBSET by @jeffbullas
2). Copywriting tip: How to Avoid the Destructive Power of Adjectives in Your Marketing Copy http://buff.ly/13ErzQc
3). SEO tip: Sneaky Footer Links and Other Footer Abuses That Google Dislikes http://buff.ly/VKRJPw
4). What Drives Readers to Your Content http://buff.ly/10ujxv A great analysis by @LennaAnahid
5). 7 Social Media Trends for Consumers: New Research http://buff.ly/10yGKg8
6). What You Can (and Should) Ask for on Your Landing Page Forms http://buff.ly/W42cmr Hint: less is more!
7). Three Basic Elements of Content that Spreads http://buff.ly/VHDfzP
For more of the freshest tips and tactics on web copywriting, SEO, social media and online marketing be sure to follow me on Twitter.
Website content is written to bring about a change e.g. a change in beliefs, attitudes, brand preferences or purchase decisions.
To make this change happen you must be specific about the action you want the reader to take. (This is the call to action.) If you don’t specify what this action is in your content, few people will take it.
In a post on his Pro Copy Tips blog, master copywriter Dean Rieck explains how to write more effective calls to action using “command language”.
Command language isn’t wishy washy or subtle. But it isn’t rude either. It’s just simple and direct. It’s like the way your doctor talks to you when explaining how to take your medications.
Here are some examples of calls to action using command language:
- To order the Widget 4000, call 1-800-555-1234.
- Call today for your Free Trial!
- CLICK HERE to subscribe free.
The message is don’t pussy foot around. Be up-front and clear about what you want people to do. Because using command language in your calls to action improves the odds of getting the response you want.
You can read the entire post here:
Use command language to get the response you want!