Matt Cutts on SEO Copywriting & Marketing Fails: The Web Content Roundup

WebContentRoundup21This week in The Web Content Roundup:

  • Matt Cutts Reveals Google’s Updated SEO Copywriting Strategy
  • 15 Epic Marketing Fails
  • OMG! How NOT to Write Business Web Content

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Matt Cutts Reveals Google’s Updated SEO Copywriting Strategy

Here are the highlights of a very illuminating conversation between Google’s Matt Cutts and SEO copywriter Karon Thackston. Cutts explains how not to over-egg the SEO pudding by using keyword synonyms and writing for readers not search engines.

15 Epic Marketing Fails

Pity the poor marketing managers and business owners who cooked up these spectacular marketing fails. A good laugh, but also a reminder to check and double every aspect of your marketing campaign.

OMG! How NOT to Write Business Web Content

The SMS generation has wreaked a terrible toll on grammar and spelling. But that’s no excuse to let your business writing standards slip. Customers DO notice sloppy writing. Here are six tips to help you write web content that will impress your target market.

Copywriting Video of the Week: Branding Explained in 3 Minutes

The term “branding” gets bandied about by a lot of marketing types, but from my experience many business owners are unsure exactly what it means.

To help explain the concept, the MSc Brand Leadership team at Norwich Business School in the UK have produced this fantastic video.

It starts with the history of branding (yes, it was about cattle) and goes on to explain the value of a highly recognisable brand.

But in the end, consumers have the power to make or break a brand.

Take a look: