This week in The Web Content Roundup:
- Matt Cutts Reveals Google’s Updated SEO Copywriting Strategy
- 15 Epic Marketing Fails
- OMG! How NOT to Write Business Web Content
If you want more useful links on on creating effective web contentfollow @thatcontentguy on Twitter.
Here are the highlights of a very illuminating conversation between Google’s Matt Cutts and SEO copywriter Karon Thackston. Cutts explains how not to over-egg the SEO pudding by using keyword synonyms and writing for readers not search engines.
Pity the poor marketing managers and business owners who cooked up these spectacular marketing fails. A good laugh, but also a reminder to check and double every aspect of your marketing campaign.
The SMS generation has wreaked a terrible toll on grammar and spelling. But that’s no excuse to let your business writing standards slip. Customers DO notice sloppy writing. Here are six tips to help you write web content that will impress your target market.