Pro Blogger Tips & Rookie SEO Mistakes: The Web Content Roundup

WebContentRoundup21 (1)Here are this week’s top seven stories on web content and online marketing as voted by my Twitter followers:

1). How to Write a Sales E-mail

2). Avoiding The Keyword Research Checkmate

3). Are You Making These 5 Basic SEO Mistakes?

4). Do You Know These Time Saving Blogging Tips?

5). Nail Your Company About Us Page: 5 Tips

6). Choosing an SEO Company in 2013 Beware!

7). 14 Bloggers Share Their Daily Blogging Routine

For more of the freshest tips and tactics on web copywriting, SEO, social media and online marketing be sure to follow me on Twitter.

Step-by-Step Recipe for a Successful Business Blog

Ever wondered how to create a blog that attracts more visitors to you website?

HubSpot takes the mystery out of creating a successul business blog by revealing the precise recipe in their article How to Bake a Blog: Recipe for Business Blogging Success.

Their list of ingredients includes a few vital elements that many novice business bloggers overlook, e.g.:

  • SEO
  • Website analytics
  • Calls to action, and
  • Compelling offers.

And when it comes to the #1 ingredient – a blogger – I would suggest not just anybody will fit bill. You’ll need someone who’s not only a good writer, but quick too.

Before you dive in the deep end it’s a good idea to test the waters by commenting on other people’s blogs:

Begin reading the blogs of other people in your industry. Be sure to comment, especially on posts interesting to your prospects, with meaningful insights and questions.

It’s a good way to see how much time and effort is involved without going to the trouble of actually setting up your own blog.

Updating Your About Page for a Social Media World

Website conversion guru Brian Eisenberg suggests our about us pages may need an update to reflect the popularity of social media.

That’s because your about us page is where your potential customers connect with your company.

Eisenberg points out that if we want people to “like” or connect with us, we have to let them know who we are first.

When writing your about us page, a good way to start is by answering his seven questions for your visitor.

You’ll find them right here: The About Us Page in a Social World

5 Website-Killing Copywriting Errors: How Many Are You Making?

Website not getting the results you hoped for? Not enough enquiries or sales? Search engine traffic lacklustre?

Best check this brief list of copywriting errors that can ruin a business website, courtesy of Brad Shorr in Smashing Magazine.

Because, as Shorr points out, “In the end, the effectiveness with which a website converts visitors hinges on words.” Well said.

From my experience, two of the most common of Shorr’s website copywriting goofs are:

Writing inwardly

It may come as a shock, but it’s not all about you. You’ll be far more successful online if you focus on your customers.

This is helped by writing about benefits rather than features. A split-test showed, “A firm achieved a 200% increase in conversions by replacing feature-oriented copy with benefit-oriented copy.”

Weak or no calls to action

It’s no good getting your prospective customers all excited about the benefits you’re going to deliver, if you don’t tell them how to get hold of your product.

Don’t just assume readers know what to do next. Tell them exactly what they need to do, in polite but firm language.

Shorr says, “a call to action must be clear and compelling.”

You can read the entire article here:
Five Copywriting Errors That Can Ruin A Company’s Website