Here are this week’s top seven stories on web content and online marketing as voted by my Twitter followers:
1). How to Write a Sales E-mail http://feedly.com/k/13FV7g7
2). Avoiding The Keyword Research Checkmate http://feedly.com/k/12Z77uj
3). Are You Making These 5 Basic SEO Mistakes? http://feedly.com/k/18aCnZN
4). Do You Know These Time Saving Blogging Tips? http://feedly.com/k/10FVnii
5). Nail Your Company About Us Page: 5 Tips http://feedly.com/k/ZfYU0w
6). Choosing an SEO Company in 2013 http://feedly.com/k/17vBZ6D Beware!
7). 14 Bloggers Share Their Daily Blogging Routine http://feedly.com/k/11H7047
For more of the freshest tips and tactics on web copywriting, SEO, social media and online marketing be sure to follow me on Twitter.
Website conversion guru Brian Eisenberg suggests our about us pages may need an update to reflect the popularity of social media.
That’s because your about us page is where your potential customers connect with your company.
Eisenberg points out that if we want people to “like” or connect with us, we have to let them know who we are first.
When writing your about us page, a good way to start is by answering his seven questions for your visitor.
You’ll find them right here: The About Us Page in a Social World
Website not getting the results you hoped for? Not enough enquiries or sales? Search engine traffic lacklustre?
Best check this brief list of copywriting errors that can ruin a business website, courtesy of Brad Shorr in Smashing Magazine.
Because, as Shorr points out, “In the end, the effectiveness with which a website converts visitors hinges on words.” Well said.
From my experience, two of the most common of Shorr’s website copywriting goofs are:
It may come as a shock, but it’s not all about you. You’ll be far more successful online if you focus on your customers.
This is helped by writing about benefits rather than features. A split-test showed, “A firm achieved a 200% increase in conversions by replacing feature-oriented copy with benefit-oriented copy.”
Weak or no calls to action
It’s no good getting your prospective customers all excited about the benefits you’re going to deliver, if you don’t tell them how to get hold of your product.
Don’t just assume readers know what to do next. Tell them exactly what they need to do, in polite but firm language.
Shorr says, “a call to action must be clear and compelling.”
You can read the entire article here:
Five Copywriting Errors That Can Ruin A Company’s Website