Stinkin’ Web Copy & New Age Business Cards: The Web Content Roundup

WebContentRoundupHere are this week’s top seven stories on web content and online marketing as voted by my Twitter followers:

1). How to Create Great Content: Start by Creating Content for Yourself

2). 5 Ways To Get Readers To Give A Damn About Your Blog

3). Do Your LinkedIn Connections Pass the Favor Test?

4). No. 1 Way Customers Find Your Website Hint: it’s not social media!

5). The Era of Business Cards Is Dead Check out some digital alternatives

6). 13 Warning Signs Your Web Copy Stinks

7). The Top 4 Ways to Use Social Media to Earn Links

For more of the freshest tips and tactics on web copywriting, SEO, social media and online marketing be sure to follow me on Twitter.

Improve Your Copy by Trimming Expendable Phrases

Sooner or later, every copywriter falls into the inevitable trap of using jargon and wordiness. Our copy gets bogged down by unnecessary filler, and this just slows our readers down.

Laura Blackwell discussed this topic in her recent blog post, and points out that certain common words and phrases serve no real purpose. Getting rid of them generally improves your copy greatly.

If you find yourself using phrases like “As a matter of fact,” “Needless to say,” or “It goes without saying,” you may want to check out Laura’s article. By trimming the unneeded wordiness, your copy will be cleaner, easier to read, and thus, more persuasive.

Find out what other words you can cut out of your copy: 27 Expendable Phrases to Cut from Your Marketing Copy

Top Resources for Web Writers

Whether you’re a total newbie or an old hand at copywriting, you’ll know that learning is never done. There are hundreds – if not thousands – of books on the topic, and something can certainly be learned from each one. Most of us, however, don’t have that kind of time on our hands.

Fortunately, Heather Lloyd-Martin at Success Works has culled some of the greatest resources on the market and offers a handy must-read list for all Web writers. Some of the topics covered include:

  • Copywriting, content marketing and strategy
  • Why people buy (consumer psychology)
  • General SEO and Internet marketing
  • Style and grammar

Check out 27+ books and blogs all Web writers should read

Why “Hey…” Makes a Great Headline

Apparently the “Hey…” headline used by Obama’s fundraising campaign was the most successful email subject line of all time.

While it’s so kooky and bland that it really doesn’t seem like an effective strategy, somehow it worked.

Brian Clark, founder of Copyblogger, took at look at how and why the headline was so successful: Hey…

The Right Way to Get Guest Posting Gigs

In the wake of Google’s Panda algorithm update, guest posting is one of the best ways to build high quality back links. Not to mention grow an audience and build your authority as an expert.

A recent post from the editor of the SEO Copywriting blog shows how to go about it the right way. This 9-point checklist will make sure you stay on the right side of the A-list bloggers you’re targetting, and give you the best chance of getting your guest post published.

Check out the complete post here: How to land a quality guest post gig – 9 tips from an editor