Here are this week’s top seven stories on web content and online marketing as voted by my Twitter followers:
1). How to Create Great Content: Start by Creating Content for Yourself http://feedly.com/k/19MYojt
2). 5 Ways To Get Readers To Give A Damn About Your Blog http://feedly.com/k/19ydgzC
3). Do Your LinkedIn Connections Pass the Favor Test? http://feedly.com/k/14Y8nPe
4). No. 1 Way Customers Find Your Website http://feedly.com/k/10lcpQc Hint: it’s not social media!
5). The Era of Business Cards Is Dead http://feedly.com/k/19lp5sZ Check out some digital alternatives
6). 13 Warning Signs Your Web Copy Stinks http://feedly.com/k/11P9X1P
7). The Top 4 Ways to Use Social Media to Earn Links http://feedly.com/k/15pJAjS
For more of the freshest tips and tactics on web copywriting, SEO, social media and online marketing be sure to follow me on Twitter.
Whether you’re a total newbie or an old hand at copywriting, you’ll know that learning is never done. There are hundreds – if not thousands – of books on the topic, and something can certainly be learned from each one. Most of us, however, don’t have that kind of time on our hands.
Fortunately, Heather Lloyd-Martin at Success Works has culled some of the greatest resources on the market and offers a handy must-read list for all Web writers. Some of the topics covered include:
- Copywriting, content marketing and strategy
- Why people buy (consumer psychology)
- General SEO and Internet marketing
- Style and grammar
Check out 27+ books and blogs all Web writers should read
Apparently the “Hey…” headline used by Obama’s fundraising campaign was the most successful email subject line of all time.
While it’s so kooky and bland that it really doesn’t seem like an effective strategy, somehow it worked.
Brian Clark, founder of Copyblogger, took at look at how and why the headline was so successful: Hey…
In the wake of Google’s Panda algorithm update, guest posting is one of the best ways to build high quality back links. Not to mention grow an audience and build your authority as an expert.
A recent post from the editor of the SEO Copywriting blog shows how to go about it the right way. This 9-point checklist will make sure you stay on the right side of the A-list bloggers you’re targetting, and give you the best chance of getting your guest post published.
Check out the complete post here: How to land a quality guest post gig – 9 tips from an editor