IDG Study: 95% of Consumers Use Social Media

James Doherty, a freelance writer and editor, has published an interesting summary of IDG’s social media research. Aside from the headline finding, the study revealed quite a bit of valuable information in regards to marketing through social media. Of note:

  • IDG found that 44% of consumers said that they were more likely to buy a technology product after seeing it through social media.
  • Another 42% were willing to recommend a brand to friends if they were positively affected by the brand’s presence in social media.

Check out all the statistics at IDG Study Finds 95% of Consumers Use Social Media

Plain English Editing and Writing Samples

Here’s a selection of plain English editing and writing samples for public and private sector organisations:

Client: NSW Department of Planning
Annual report
My role: Annual report editor


When the Department of Planning needed some help putting their annual report together, they called text-centric.

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Client: Aged and Community Services Association of NSW & ACT
My role: Plain English editor


ACS needed help converting academic treatises into reader-friendly newsletter articles.

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Client: Storage Park
Project: Corporate brochure and prospectus
My role: Plain English writer


Storage Park hired text-centric to write a brochure explaining a new concept in property investment in plain English.

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Client: Tel Pacific
Customer documents
My role: Plain English editor


text-centric translated Tel Pacific’s user guides, packaging and agreements into plain English.

View before and after sample

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