30 Copywriting Ideas in 30 Minutes [Video]

Need some quick ideas to get better results from your web content, direct mail, email and other marketing and sales materials?

Ivan Levison  – a 25-year direct response copywriting veteran – has put together a terrific online video presentation sharing 30 of his best tips and tactics. Some highlights include:

Storytelling
A compelling story will pull your reader in and help hold their attention.

Establishing empathy
It’s easier to build trust when the reader feels that not only do you understand their problem, but you also have a credible solution to offer them.

Upfront honesty
For some readers, it’s refreshing if you don’t beat around the bush. Instead, tell them exactly what you’re offering and how it will help them at the very beginning of your pitch.

Utilising a postscript
The PS gives you a clever way to reiterate the benefits of the offer, while urging the reader to action.

“Sell the offer, not the product!”
Levison says that in lead generation, your goal is not to make a sale right off the bat, but to identify serious prospects. He goes on to add that “Once they make themselves known, they enter the sales cycle and you can convert them into paying customers.”

Take a look: How to Make Your Email, Direct Mail, and Website Twice as Effective – 30 Ideas in 30 Minutes!

30 Copywriting Ideas in 30 Minutes

Savvy business owners realise there are many ways of quickly grabbing a reader’s attention in web copy, direct mail, email and other marketing and sales materials.

Copywriting guru Ivan Levison recently put together an online video presentation listing 30 Ideas in 30 Minutes. It will give you some quick ideas to get better results from your marketing materials.

Some highlights include:

Storytelling
A compelling story will pull your reader in and help hold their attention.

Establishing empathy
It’s easier to build trust when the reader feels that not only do you understand their problem, but you also have a credible solution to offer them.

Upfront honesty
For some readers, it’s refreshing if you don’t beat around the bush. Instead, tell them exactly what you’re offering and how it will help them at the very beginning of your pitch.

Utilising a postscript
The PS gives you a clever way to reiterate the benefits of the offer, while urging the reader to action.

“Sell the offer, not the product!”
Levison says that in lead generation, your goal is not to make a sale right off the bat, but to identify serious prospects. He goes on to add that “Once they make themselves known, they enter the sales cycle and you can convert them into paying customers.”

Link Building Step-by-Step

Ken McGaffin and Mark Nunney of Wordtracker recently blogged excerpts from their book, Wordtracker Masterclass: Link Building – How to Build Links to Your Website for SEO, Traffic and Response, resulting in the comprehensive post: 62 Steps to the Definitive Link Building Campaign.

When writing for the web, it’s no longer enough to simply post great copy on your site. Today’s successful business websites need great copy that’s optimised to funnel in targeted customers from search engines.

Search engines assign value to a website not only based on the site’s content, but also based on the number and quality of other websites that link to the site.

As a marketer, you can adopt link building strategies that will pay off down the road as your company’s website matures. Some ways to add more value to your website include:

  • Getting familiar with keyword research tools and working targeted keywords into your website content. A keyword strategy is the foundation for niche-focused link building.
  • Developing a strategy to post well-written comments on other websites and related blogs to encourage link building.
  • Writing or re-purposing content that’s so useful, people will want to link to it. This type of content includes reviews, interviews and “free downloadable guides and whitepapers.”

Link Building Step-by-Step

Ken McGaffin and Mark Nunney of Wordtracker recently blogged excerpts from their book, Wordtracker Masterclass: Link Building – How to Build Links to Your Website for SEO, Traffic and Response, resulting in the comprehensive post: 62 Steps to the Definitive Link Building Campaign.

When writing for the web, it’s no longer enough to simply post great copy on your site. Today’s successful business websites need great copy that’s optimised to funnel in targeted customers from search engines.

Search engines assign value to a website not only based on the site’s content, but also based on the number and quality of other websites that link to the site.

As a marketer, you can adopt link building strategies that will pay off down the road as your company’s website matures. Some ways to add more value to your website include:

  • Getting familiar with keyword research tools and working targeted keywords into your website content. A keyword strategy is the foundation for niche-focused link building.
  • Developing a strategy to post well-written comments on other websites and related blogs to encourage link building.
  • Writing or re-purposing content that’s so useful, people will want to link to it. This type of content includes reviews, interviews and “free downloadable guides and whitepapers.”

Search Engine Strategies 2010 Conference Highlights

Mark Nunney at Wordtracker.com compiled a comprehensive list of 99 Takeaways and Top Tips from this year’s Search Engine Strategies conference held in London.

I don’t have time to delve into all 99, but here are a few key concepts of interest to marketers:

Soft sell
To get better conversion rates, it’s important to back away from a hard sell in order to simply build rapport and trust with the customer. Testimonials go a long way in helping to establish this trust.

Free delivery
Using the phrase “free delivery” can lead to a big jump in customer response. Never underestimate how much consumers appreciate a “Unique Campaign Proposition”.

Long tail keywords
Become an expert at using long tail keywords whenever possible. These targetted phrases bring focused, ready-to-buy customers in from the search engines and often result in higher conversion rates.

Email still works
Don’t neglect an email campaign. Business owners are often sceptical of attempting to reach their customers via email. But research shows email marketing done correctly increases customer response.

An interesting fact about email: Short and to-the-point subject lines usually get better open rates than long, rambling subject lines.

10 Reasons Why Your New Website Tanked

The results of a website makeover are often disappointing writes STW Group columnist Alex Campbell. If no one cares about your new website, the lack of a well thought out strategy is usually the culprit: “No matter how good your website looks or how compelling your content is or how clever the technology behind it is, if your strategy is wrong then nothing else matters.”

Campbell offers up a rundown of 10 common mistakes. Here are some highlights:

“Egocentricity – Far too many corporate websites seem to be designed around their organisational structure rather than their customers’ needs.

“Diffuse identity – What is your site’s value proposition? Do you know? … You need to tell your users straight away why they should spend their time on your site rather than somewhere else.

“Listening to tech people – Understand what your customers need first, what your business is trying to achieve second, and your strategy for meeting both their needs third. Then figure out the best technology solution.”

For my take on the biggest website mistakes download a copy of my 17-page e-book Your Website Sucks.