Writing Detox & Popular Plugins: The Web Content Roundup

WebContentRoundup21Here are this week’s top seven stories on web content and online marketing as voted by my Twitter followers:

1). The Top 30 Most Popular WordPress Plugins – Infographic http://bit.ly/WifYmw

2). 5 basic tips for social media growth http://bit.ly/XaheYA

3). 27 Expendable Phrases to Cut from Your Marketing Copy http://bit.ly/UzVPM7

4). Writing Detox: 5 Ways to Better Marketing Copy http://buff.ly/Wn4uN9

5). 3 Ways to Make Your Brand Memorable on Social Media http://bit.ly/XZJP4W

6). Do you follow successful entrepreneurs like Chris Brogan & wonder if one day that could be you?http://buff.ly/YRS8k7 Podcast explains how

7). How a 1970s Discount Store Can Increase Your Conversion Rate http://bit.ly/13NcoT4

SEO Traffic & Seductive Sales Copy: The Web Content Roundup

WebContentRoundup21 (1)Here are this week’s top seven stories on web content and online marketing as voted by my Twitter followers:

1). 6 Tantalizing Techniques for Writing Seductive Sales Copy http://feedly.com/k/18sPLuS

2). How Miniskirts Will Make Your Prose Sexier: The Golden Rule of Length http://feedly.com/k/13xFx73The answer to how long to write

3). Direct Response Versus Branding: How to Write No-Hype Copy that Sellshttp://feedly.com/k/13IwGya

4). It’s Frickin Hard to Build Links if Your Site Sucks http://feedly.com/k/13ad4aV People just don’t get this!

5). 5 Unique Ways to Find Blog Post Ideas For Even the Most Painfully Boring Industrieshttp://feedly.com/k/10hUKbW

6). No. 1 Position in Google Gets 33% of Search Traffic [Study] http://feedly.com/k/1bZBMJi #10 only gets 2.4%

7).  Homepage Sliders: Bad For SEO, Bad For Usability http://feedly.com/k/102yAuf I never liked them anyway!

For more of the freshest tips and tactics on web copywriting, SEO, social media and online marketing be sure to follow me on Twitter.

AdWords is an Essential Marketing Tool. Period.

Marketing_tool11I was talking to a prospect the other day about SEO. Since he was keen to get some traffic to his ecommerce website – sooner rather than later – I asked him if he’d ever considered using Google AdWords.

His answer was along the lines of, “I never click on those ads, so I don’t want to use them. And more people click on the free listings anyway.”

Just because you don’t click…

You know, I hate Macs. I hate them with a passion. But do you think Steve Jobs cared? I doubt it. Because even though I’ll never buy a Mac, lots of other people do. About 10% of the computing public I believe.

What’s my point? Well, just because you don’t click on AdWords ads doesn’t mean lots of other folks do. Sure more people click on the organic Google listings. But tons of people are also clicking on AdWords.

Why do you think spending on AdWords keeps increasing? People wouldn’t be committing more and more of their marketing budgets to AdWords if they didn’t get a good return on their investment.

(For more on this point read Will Swayne’s excellent blog post Reasons Why Getting New Business From The Internet Won’t Work.)

And don’t listen to people who tell you they tried AdWords and it was an expensive failure. When an AdWords campaign fails it’s more than likely because it wasn’t done properly, rather than AdWords not working for that product or market.

AdWords is deceptively simple. It’s very quick and easy to set up a campaign. It takes only minutes. But to create a campaign that turns clicks into sales or leads takes quite a bit of know how and time.

My AdWords mistake

I resisted AdWords for many years. That was a big mistake. My – flawed – reasoning was, “Why should I pay to be on Google when I can do SEO for free?”

The reality is SEO is far from free. It takes a lot of time and energy. A lot.

When I finally took the plunge with AdWords I was pleasantly suprised. Yes I had to part with my hard earned cash up-front. But my ads got the phone ringing immediately.

AdWords isn’t my most powerful marketing weapon. But it does bring in a steady flow of leads and clients. I easily get 10 times return on my investment.

But is it essential?

So AdWords works. But so do dozens of other marketing weapons. So why am I claiming AdWords is essential?

Because AdWords is so much more than a cost-effective way to bring targeted traffic to your website. It’s also:

  • A quick and cheap way to gather market intelligence
  • A brilliant way to test marketing copy – appeals, headlines, offers, benefits, features, etc.
  • The BEST way to find SEO key phrases that will make you the most money, and
  • When used with Google’s free Analytics and Webmaster Tools, an indespensable tool for optimising your website content.

To understand how to fully leverage AdWords to multiply your marketing efforts you must read Perry Marshall’s “Expanding Universe Theory” for Doing a Marketing Rollout (scroll halfway down the page).

The basic premise is that AdWords is a very fast and cost-effective way to hone your marketing shtick.

Once you’ve got your marketing messages and sales process perfected on AdWords, you can roll out your marketing into more powerful, but expensive, marketing channels, such as SEO, direct mail, print advertising, etc.

Am I right? Is AdWords an essential marketing tool or can your business do just fine without it? Please post your thoughts in the comments.

Need some help?

I can’t help you with your AdWords account (I recommend Clever Clicks for that). But if you need an experienced website copywriter or SEO copywriter, I’m your man.

Jay Abraham’s Amazon School of Copywriting

If you’re new to copywriting, it’s normal to experience periods of time where you can’t seem to verbalize your thoughts and ideas about the product you’re marketing.

In his Amazon School of Copywriting video, master copywriter Jay Abraham offers a deceptively simple tip for instantly bypassing this obstacle in order to transform mediocre copy into words that deeply resonate with your prospective customers.

Simply put, Jay suggests doing a search on Amazon for the top 100 books in the category you’re writing about, and studying the reader reviews carefully. These reviews will yield virtually all of the main copy points necessary for a killer promotion.

Jay notes that empathy is the “key to writing great copy… great emails and… amassing and sustaining a fortune.”

Many copywriters generally have some sense of empathy for the customer. But it needs to be more focused on the customer’s deepest needs, rather than the copywriter’s desire to market a product.

By taking a good look at what readers loved and hated about the books in your chosen category, you’ll be able to build a list of exactly what customers want, as well as what they don’t want.

After taking careful note of their concerns, you’ll be able to return to your copy with more empathy for your customers. Then it’s relatively easy to get the “what’s in it for me?” into words.