“My website sucks… says who?”
It’s a big call. I mean, how can I possibly know if your website sucks or not, sight unseen?
The truth is I can’t. But if I was a betting man, I would put money on your website sucking. Here’s why…
According to the 2012 Sensis e-Business Report only 19% of Australian small-to-medium business websites actually generated more business.
What this means is, 81% of websites don’t work. They just sit there and do nothing! That’s right: no enquiries… no new customers… absolutely nothing. And that sucks!
Is your website an asset or a liability?
Does your website suck? Here’s the litmus test: If you shut down your website today, would it make any difference to your business? Would you be shutting off a reliable source of customer enquiries and sales? Would it have any negative impact on your bottom line? Or would no one even notice?
If your website doesn’t suck, I congratulate you on your online marketing skill. You can stop reading now.
But if you’ve just realised your site does suck – or you suspect you could be getting much better results from it – don’t panic. It’s relatively easy to turn a sucky website in to a profitable website: one that gets the phone ringing, boosts sales and grows your business. Isn’t that what you want?
You don’t need advanced knowledge of web design, a swag of search engine optimisation tricks, or to be a social media marketing whizz. For the most part, all you have to do is avoid the following mistakes:
The top 7 mistakes most business websites make
This is a 7-part series. So stay tuned, because over the next 7 weeks I’ll reveal the top 7 mistakes. To avoid missing a post please sign up for my e-newsletter (in the right column) to have them delivered to your inbox.
Mistake 1: Your website lacks clearly defined goals
Mistake 2: Your content isn’t customer-focussed
Mistake 3: Your sales pitch is weak (or non-existent)
Mistake 6: Your content is too hard to read
Mistake 7: Your site isn’t visible on Google