Are You Chasing the Elusive Algorithm?

With the latest Google update, many SEO experts and business owners have been a little obsessed with figuring out the Google algorithm. Some folks are a little weary of the whole thing though, and are suggesting that we stop chasing Google. They point out that perhaps we ought to focus on “real” marketing instead.

Dr. Peter J. Meyers, Marketing Scientist at SEOmoz, doesn’t necessarily agree. In his recent article on the SEOmoz blog, he discusses why understanding the algorithm is absolutely essential to a well-rounded online marketing campaign.

Check it out if you’re wondering: Should we Chase the Algorithm?